Home > Planning > Good Brief or Good Grief?
  1. April 2, 2011 at 7:21 pm

    Really nice. Thanks for that.

    • April 3, 2011 at 8:51 pm

      Francis – glad to hear that you enjoyed the blog.

  2. April 7, 2011 at 5:09 pm

    All the right questions, provocatively asked. Good stuff.

  3. April 9, 2011 at 9:40 pm

    great advice, stephen. one thing i learned when i was a planner is that it’s always best to involve the creative teams in developing the brief — focusing more on the briefing process — that way, the actual piece of paper becomes simply a documentation of what you and the creative team have developed together. what do you think? — denise lee yohn

    • April 12, 2011 at 11:05 pm

      Totally agree Denise. Involving the creative teams in the development of the briefing document is a great way to further enhance success. Strategic planners need to realize that they don’t always have to figure it our by themselves. Collaboration usually leads to better outcomes.

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